About Me

I am a London-based digital designer with experience working for a variety of design agencies, large and small e-commerce, and in-house studios.

I’m proficient with Adobe’s Creative Cloud and the other applications such as Sketch and Hype, and have strong front-end skills coding HTML / CSS and have tied up a few bootstraps and worked with wordpress. I also have some years producing 2D animation for advertising, websites and presentations.

With some small print experience, I mostly produce work in the digital realm – websites, advertising, app design, content management, social media and email. I can build a UI and a front-end, and have experience in UX informed design.

I started in 1999 working as an intern at a design agency in Oxford Circus between 6th form lessons. Eventually the skills I had acquired from an outdated magazine-cover copy of Paint Shop Pro 5, Flash 3 and HotDog were needed and I have been working as a digital designer ever since.

When I’m not working I’m usually found riding my bike, drawing, feeding the Tiger or playing Mario Kart.

Contact me at freddy_taylor@hotmail.com.
I’m also on linkedin.

Software, Skills & Experience

Adobe CC / photoshop / illustrator / indesign / animate / sketch / HTML / CSS / bootstrap / wordpress / email / online advertising / social media / app / ESP / CMS

PDF Downloads

CV / Samples / oddschecker apps

Work Experience

Financial Times
2019 Freelance Digital Designer
Email design & development

Cath Kidston Fashion
2019 Freelance Digital Designer
Email design & development

Ocado Retail
2018 to 2019 Freelance / Senior Digital Designer / Developer

Air Charter Services
2018 Freelance Digital Designer
Design & development of storymap

Karen Millen Fashion
2017 Freelance Digital Designer
Email design & development

Jog Design
2017 Freelance Digital Designer
Banner production for Ricoh

Tonic Agency
2017 Freelance Digital Designer
WordPress design and development for TUI careers portal, design consultation for EON’s CMS upgrade, front end development for Barclays unleash the next reality promotion.

2016 to 2017 Web Designer
Landing page and microsite design, key promotional visuals, online advertising and social media.

Pokerstars & Betstars
2014 to 2016 Freelance Digital Designer
Banner graphics for Pokerstars.com and poker client, social media and advertising, HTML and Flash advertising, promotional graphics, two rebrands.

Burton Menswear
2014 Freelance Digital Designer
Artworking, page layout and preparing images for web and device.

Chris The Gardener
2014 Freelance Digital Designer
Logo design and branding.

2014 Freelance Digital Designer
Logo and UI design

2009 – 2014 Senior Designer
Several site re-designs and rebrands, two IOS applications and subsequent redesigns. User experience testing, wireframes for new widgets / apps. Day to day sourcing imagery, front-end development, newsletter / email design, print advertising, banner advertising, micro-sites.

Rank Interactive
2007 – 2009 Web Designer
Design, development and maintenance of Mecca Bingo, Blue Square, Bingo Universal, G casino and various departments. Design of monthly promotions, banner advertising, email campaigns, microsites. User experience / journeys, personas, and recording users to develop heat maps.

Abel & Cole
2006 – 2007 Freelance Web Designer
Redesign of the Abel & Cole website.

2006 – 2007 Freelance Web Designer
Maintenance and development of the Sony style flash website. Development of microsites for the James Bond movie, ‘Casino Royale’. Flash banner advertising for the Sony PSP game, ‘Mercury Meltdown’.

Pizza Hut
2006 – 2007 Freelance Web Designer
Flash banners for the ‘lunchtime revolution’ and ‘top-this’ TV.

2006 – 2007 Freelance Web Designer
I designed websites and online marketing (banners, emails) for a variety of clients and agencies including Brummells of London, Superdrug, Smarter Comms, Toyota, Uffindell West and British Telecom.

Conrad Advertising
2004 – 2006 Junior Web Designer
Website and online advertising, email templates and micro-sites. The work was exclusively for the travel industry and I worked for companies such as Last Minute, Go Travel, Insure and Go and Gateway Holidays.

2002 – 2004 Web Designer
I worked as a freelance designer, developing websites for smaller businesses.

2001 – 2002 Junior Web Designer
A London-based e-commerce company, I worked on the development and implementation of client sites. Employed principally as a designer, I also worked on CD-ROM presentations, hosting solutions and print work. I was also involved in the maintenance of large content management systems.

Saffron Digital Production
1999 – 2000 Intern
In my final year at 6th form, I completed an internship at Saffron Digital Production’s studio, where I shadowed the designers. Although the work was mainly in print, I had the opportunity to work on a website for one of their clients. I was also able to follow the various stages of a high profile advertising campaign that Saffron were creating for L’Oreal.